Dennis Clerke, managing director and co-founder of DaggerBoard Advisors, has over twenty-five years’ experience in the software industry as an executive, advisor and entrepreneur. Dennis has made a major impact at many emerging tech companies with four successful exits in his career. Dennis has unique expertise in combining technology with go to market strategies across a wide array of software companies.
Mr. Clerke has worked with a number of software organizations on issues such as business strategy, implementation, market strategy, product development and financing. He has an uncanny ability to identify and establish long rewarding products and sales relationships.
Most recently, Dennis completed his role as CEO of Ad-Juster, a private equity backed SaaS provider of data reporting and analytics for digital advertising. In his three-year tenure, Dennis led the launch of two ground breaking products that resulted in sales expansion and rapid growth for the company. The resulting performance resulted in a successful acquisition by DoubleVerify, producing tangible return on equity to shareholders.
Before Ad-Juster, Dennis was President of content-monetization at NetSeer where he built an offering for premier publishers to derive greater revenue and user engagement from advertising products. Dennis was instrumental in defining and bringing to market the most successful products in NetSeer’s history. His concentration on the visual web led to the introduction of NetSeer’s In-Image advertising suite and a strategic partnership with Corbis (a Bill Gates Company) that ultimately led to the acquisition of NetSeer by Inuvo in 2017.
Before NetSeer, Dennis was CEO of Alignent Software, a provider of enterprise collaborative roadmapping software for Fortune 500 firms including Boeing, Corning, Medtronic, HP and others. In this role, he changed a bootstrapped founder led organization into a venture backed professional organization and grew revenue more than 300%, ultimately positioning the company for sale to Sopheon (SOPH.L) in 2007.
Prior to Alignent, Dennis was a co-founder and CEO of Cardiff Software, a provider of business process management (BPM) and document capture software. Clerke led the organization from a standing start to nearly $30M. He built a high performance executive team, directed three subsidiaries and 350 resellers across Europe, US, and Asia. During his tenure, the Company garnered the Ernst & Young Fast 50 award for four consecutive years and delivered eleven years of growth and profitability. In 2004, he led the company through a successful acquisition by Verity.
Other roles included EVP at Software Equity Group, where he ran sell side engagements and successfully sold three SaaS software companies.
He received his MBA from the UCLA Anderson School of Business and a bachelor's degree in engineering from Boston University.
In his spare time, Dennis has a passion for sailing, tennis, spending time with family and enjoying the outdoors.
Sailing and Business:
Operating a successful business and a high performance sailing yacht have striking similarities.
A sailor would not set out for a destination without the right map, equipment and crew; similarly a successful business cannot operate without the proper understanding of the market, a solid team and a definitive plan for success.